This innovative store concept, rooted in a digital-first approach, was designed to enhance the shopping experience by prioritizing speed and seamlessness for our customers. It represented a commitment to placing the customer at the center of our focus, leveraging their feedback and behavior to inform our creative decision-making process. My role in this initiative included defining the overall signage strategy, establishing a visual approach, and shaping the placement of signage. Additionally, I took on the responsibility of art directing environmental photography throughout the store, collaborating closely with marketers, merchants, environmental designers, and the Chief Format Concepts and Design Officer at Walgreens.
![](https://cdn.myportfolio.com/245a8cd115105535578ae8ec2a9c2a22/9dd593e4-c5f6-46e5-b61f-8a3127b7cefe_rw_1920.jpg?h=ac64f04e527e2a79356fbbcdafc1f978)
![](https://cdn.myportfolio.com/245a8cd115105535578ae8ec2a9c2a22/21e958ce-76b4-4300-8447-6bc97cc17227_rw_3840.jpg?h=633699930565a9039b3828e402634955)
![](https://cdn.myportfolio.com/245a8cd115105535578ae8ec2a9c2a22/539f5a68-6b2a-486a-859a-c2e3a306ae2b_rw_3840.jpg?h=023df8f5944482e6beac9f974b48c674)
![](https://cdn.myportfolio.com/245a8cd115105535578ae8ec2a9c2a22/7dde1cdf-145a-442e-816d-cb7f3fad9574_rw_3840.jpg?h=285df1a6b20deb94733501e0ae69f87f)
![](https://cdn.myportfolio.com/245a8cd115105535578ae8ec2a9c2a22/a3be8083-a99b-4bd0-ae1c-bdeb6d5a31be_rw_3840.jpg?h=21bc62258cd94e79b8ca1e3996794e39)
![](https://cdn.myportfolio.com/245a8cd115105535578ae8ec2a9c2a22/28556e18-2aeb-4bc4-86fc-2ba13bea35f0_rw_3840.jpg?h=aa8927215b110191f9ae6fef9452bdb3)
![](https://cdn.myportfolio.com/245a8cd115105535578ae8ec2a9c2a22/5f377fa0-6a65-4912-9954-905c7566a2b1_rw_3840.jpg?h=450a5096f0d152e960b54d6517e37543)
![](https://cdn.myportfolio.com/245a8cd115105535578ae8ec2a9c2a22/f29af078-059c-4587-bcc9-b2e803e8c70a_rw_3840.jpg?h=a4e430ec5290fdf44af40aa8a97052ee)