Campaign Development
The 2023 Walgreens winter holiday campaign was built upon the brand's core DNA: warmth, welcoming, and unapologetically human. We aimed to weave the nostalgic and warm emotions of the season with messaging that reminds our customers that we’re here to make holiday shopping quick and easy so they can get back to what matters most—time with your loved ones. We tied visual elements like cozy and emotional photography, whimsical glittery elements and a modern typography approach to bring the holidays to life at Walgreens.
Moodboard:
Proofs of concept
Paid & Owned Social Media; In-store holiday aisle design
