Photography is one of the key elements that humanizes a brand. This collection of photography & videography aimed to represent our customers as their best authentic selves and to celebrate individuality. My approach was to capture real moments of connection, casting authentic people and real families living in their truth, showing a full range of emotion. These photos were used for a variety of digital and print assets.
I was involved in the entire process from beginning to end stages including: ideation, shot list creation, talent and location selection, styling, on-set shoot direction, and post production editing.
Confidence after Vaccine concept
Final shots
Happy & Healthy concept
Final shots
Additional shots
Collaborated with: Bonnie McGuire
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