Photography Guidelines
On the heels of a global pandemic, Walgreens was strategically pivoting from a retail focus to a leader in the healthcare space. Times were changing and Walgreens was ready for a rebrand that connected with their customers in an authentic way. Below, a reimagined photography style for the brand that established an emotional connection with communities that Walgreens serves. I had a hand in each step of the process from exploration and ideation, strategy development, presenting to partners and leadership, and final delivery.
Collaborated with:
Art: Bonnie McGuire, Copy: Lauren Joselane
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