Photography Guidelines
On the heels of a global pandemic, Walgreens was strategically pivoting from a retail focus to a leader in the healthcare space. Times were changing and Walgreens was ready for a rebrand that connected with their customers in an authentic way. Below, a reimagined photography style for the brand that established an emotional connection with communities that Walgreens serves. I had a hand in each step of the process from exploration and ideation, strategy development, presenting to partners and leadership, and final delivery.
![](https://cdn.myportfolio.com/245a8cd115105535578ae8ec2a9c2a22/fc6c9343-8fd7-4056-b2c3-fee9c02d3134_rw_1920.png?h=ad4ae97d0c78f65758bd6a6c6da2d107)
![](https://cdn.myportfolio.com/245a8cd115105535578ae8ec2a9c2a22/fd1ec94b-e71a-4024-9766-666b93c06424_rw_1920.png?h=972899db5f1748313a3c68bfa4657a72)
![](https://cdn.myportfolio.com/245a8cd115105535578ae8ec2a9c2a22/db2c3286-0653-418c-9308-ed80eec209ee_rw_1920.png?h=5bef4b2a2de99e9593897c89dd408251)
![](https://cdn.myportfolio.com/245a8cd115105535578ae8ec2a9c2a22/60f89bc6-96e7-49a9-9f2c-b3029369d56c_rw_1920.png?h=e734973fe3f880c917da8833fa3907ca)
![](https://cdn.myportfolio.com/245a8cd115105535578ae8ec2a9c2a22/c7e5cead-df98-4308-993d-134472c1d21c_rw_1920.png?h=59da1583f4e9252149b93290a371a06c)
![](https://cdn.myportfolio.com/245a8cd115105535578ae8ec2a9c2a22/c5e5e839-2aa3-4b9b-85f6-acd11bd7268c_rw_1920.png?h=5fd9f8503ffee0796ef35b7082931907)
![](https://cdn.myportfolio.com/245a8cd115105535578ae8ec2a9c2a22/fc91346f-aecb-4e61-95fe-caad312839e1_rw_1920.png?h=1b426652f95c17382a268c892f9e1392)
![](https://cdn.myportfolio.com/245a8cd115105535578ae8ec2a9c2a22/67788531-4d81-4d30-b039-386c1598fb05_rw_1920.png?h=fa2a7767b1879f7d528c7f4b8cb71c17)
![](https://cdn.myportfolio.com/245a8cd115105535578ae8ec2a9c2a22/20ea4000-6369-4f4d-ad0d-27c16e80eee6_rw_1920.png?h=01064abc5dff535271d14879b73b2dd3)
![](https://cdn.myportfolio.com/245a8cd115105535578ae8ec2a9c2a22/f9dcf7fb-4c93-4c49-9e8c-29d858673187_rw_1920.png?h=11cf9667a72ba82af9231b50d96595fb)
![](https://cdn.myportfolio.com/245a8cd115105535578ae8ec2a9c2a22/472394d4-4c7b-4d0e-8820-6d5d5b320ddd_rw_1920.png?h=4d6badad70662441ee59a7a28bb7281a)
![](https://cdn.myportfolio.com/245a8cd115105535578ae8ec2a9c2a22/3123d43f-22e9-467e-8c7b-7d10c44d0602_rw_1920.png?h=9feaf2dca95166155ac9ddcef58fc4c5)
Collaborated with:
Art: Bonnie McGuire, Copy: Lauren Joselane