SLX360 Product Launch
The Sea Ray SLX360 Outboard launch drew inspiration from the cinematic world of James Bond, a touchstone for the brand’s aspirational identity. For this model family, the customer is driven, accomplished, and sees the boat as an extension of their lifestyle and success. The campaign leaned into bold typography, dramatic cinematic angles, and luxurious finishes to reflect that sense of sophistication and power. I led the campaign from concept to execution, shaping the visual storytelling and directing every aspect of the photoshoot. From selecting talent, wardrobe, props, and locations to overseeing shot composition and art direction, I ensured every element reflected the brand’s vision and brought the campaign’s narrative to life.
Sea Ray SDX230 Launch
For the launch of Sea Ray’s 230 model family, this photography series brings the boat to life as the ultimate adventure companion. From camping and fishing to wake surfing, paddleboarding, and hosting friends on the water, the imagery captures the full spectrum of experiences this boat enables. While Sea Ray is known for its sleek, glossy aesthetic, this series focuses on genuine, unscripted moments—real people enjoying the boat to its fullest, blending luxury with authentic adventure.
I led the campaign from concept to execution, shaping the visual storytelling and directing every aspect of the photoshoot. From selecting talent, wardrobe, props, and locations to overseeing shot composition and art direction, I ensured every element reflected the brand’s vision and brought the campaign’s narrative to life.
See below for pre-production mood boards:
Final Shots
Collaborated with:
Stan Choi, Graphic Designer
Claire Bradley, Production Designer